“Well-designed, sustainable places with a strong identity give their users, occupiers and owners a sense of pride, helping to create and sustain communities and neighbourhoods.” – The National Design Guide
VISION
New developments in Kent will have their own distinctive identity that gives them a genuine sense of place. This identity will encompass buildings, public spaces, streets, landscaping and surrounding areas, and is derived from how the place is used, as well as it how it looks.
Local biodiversity, species and habitats, enhanced by suitable native planting, will be fully integrated to give the place an attractive appearance and character.
DISTINCTIVE AND RECOGNISABLE
We’re looking for developments that are both distinctive and sympathetic to their setting in Kent. We don’t want to see generic designs that could be anywhere in the country; at the same time, you shouldn’t simply copy what’s already here. Your design should integrate fresh thinking and new ideas with carefully selected contextual cues.
A place’s identity is derived not only from how the buildings look: it’s also expressed in its streets, public spaces and landscaping. It should be positive and coherent, so that residents and local communities can recognise and feel a personal affinity with it.
